After getting into the world of smartphones and television and having got emerged as one of the biggest players in Indian market, Micromax seems to be determined to take it ahead with its new series of laptops which are priced really competitive.
Currently working on the plan to bring affordable tech gadgets, Micromax has now jumped to compete with big players like Dell, HP, Lenovo and Sony with its new Canvas Laptop which comes with pre-installed Windows 10 operating system and will support the new Display Dock for Windows smartphones.
The target of the company, as stated by a spokesperson, is to capture more than 10% of the market.
Another reference that was given regarding the launch of this new model by Micromax was that it supports the Digital Indian Campaign initiated by Prime Minister Narendra Modi. According to Micromax, affordable technology is what they are seeking to provide the country with.
CMO of Micromax, Mr. Shubhajit Sen elaborated a little about this new launch in his conversation with press. He said ” It is the motive of our company to lessen the gap between the two important ends of the market – needs of consumers and the availability of technology in market. And at Micromax, we are trying to create a bridge to connect these two poles. With our easy to afford models, we are trying to bring what’s best in the world of technology, to common users.”
He also stated that Micromax is seeking to get deeper into the market and capture a little more of it through this new lapbook model of its.
Before this, Micromax has already got into the market with its innovative design model named Micromax Labtab which provided users with dual experience of laptop and tablet.
Since the launch, Micromax has been claiming that it is seeing great demand a continuous hike in sales of laptabs and this claim seems to promise that people are accepting Micromax as a player in laptop market.
If this claim is as Micromax states it, then no wonder, at this affordable price of Rs. 13999, Micromax may give a tough competition to several other laptops of this price range.
Now, if you are expecting too much out of this, let me tell you this now – it comes with atom processor and has got an 11 inch display. Not bad!
Along with dual speakers to provide great sound experience, it also comes with a high capacity battery ( 5000 mAh ) which promises to provide a backup of 11 hours.
Here is a brief spec-list about this model :
Processor : Intel Atom, Quad Core ( Upto 1.83GHz)
Operating System : Pre-installed Windows 10
Screen Width : 11.6 inches
Storage : 32 GB Inbuilt
Expandable upto : 64 GB
Battery : 5000 mAh
Weight : 1.3 Kilograms
While Micromax seems to have a positive mindset about getting into this market, many predictors have been speaking of Lenovo’s possibility of hitting the top slot in the market at the end of this year. It has already got into great run by capturing a government’s contract of supplying laptops into rural area of Tamil Nadu. Under this contract, it will deliver more than 6 lakhs of laptops which is already a great deal, isn’t it? This alone shall be a business of around 950 crores.
Even though this isn’t a market thing, this may prove even more worthy, because getting tied to government adds to the certification as well as trust score of a company. And lenovo, already being a top player of this market once, might be the biggest nut to crack for the newbie Micromax.